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Mobile Entertainment Forum (MEF) Celebrates Year of Phenomenal Growth
June 27, 2005;
Mobile entertainment is not only game but also ringtones and more. Here are some news from MEF.

New Board and New Initiatives Announced

The Mobile Entertainment Forum (MEF) has announced its new global Board following its annual general meeting on 14 June in central London. At the meeting, five members were elected to the Board of 11 representatives, and the review of the year highlighted a period of incredible growth in membership and influence for the organisation. With membership now exceeding 80 companies, the widening reach of MEF confirms its importance as the voice of mobile entertainment throughout the world.

The new MEF Global Board is as follows:

Gilles Babinet Musiwave, Chairman

Andrew Bud mBlox, Executive Chairman

Charlie Carrington Vodafone Group Services, Head of Industry Development

Ted Cohen EMI Recorded Music, SVP Digital Develop’t & Distribution

Gerard Grech Orange Group, Head of Music & Video

Sissel Henriette Larsen Beep Science, Marketing Director

Patrick Parodi Alcatel, Head of Mobile Video & Music

Claudia Pöpperl Qpass, Marketing Director

Stefan Rust Sun, Director Corporate Development, Wireless

Ralph Simon Entriq Inc, Strategic Advisor

Dietrich Ulmer Siemens Acceleration in Communications, CEO & President

Stefan Rust was appointed to the Board as Interim Chair of the MEF Asia local chapter. The newly appointed Board also voted to re-elect Patrick Parodi as Chair of MEF and Andrew Bud and Claudia Pöpperl as co-Vice Chairs.

In addition, the Chairman announced the appointment of Rimma Perelmuter to the position of MEF Executive Director, in recognition of her achievements to date in helping drive MEF’s growth and her expanded role in managing the organisation.

“In the last twelve months, MEF’s influence has grown enormously. We’ve witnessed the significant impact of our industry-wide initiatives ranging from the localization of our official ringtone chart in Germany to the establishment of an industry-endorsed subscription services code of conduct,” says re-elected MEF Chair, Patrick Parodi.

“Last week also confirmed MEF’s central role in bringing the industry together and applauding its impressive achievements. With a record 1,100 delegates (up 40% from last year) and 76 exhibitors, Mobile Entertainment Market (MEM) – featuring the prestigious MEF Awards – showcased the industry’s dynamism and innovation. Even more gratifying is the growth in our membership. During the last 12 months MEF’s membership has increased by almost two thirds to over 80 companies and now includes broad representation from all sectors of the mobile entertainment value-chain including key mobile operators, venture capitalists, media companies, all the major record labels and even direct to consumer retailers. We’ve also widened our regional activities through an expanded Americas Board and the creation of an interim Asia branch, with supporting Secretariats in LA and Hong Kong. I look forward to working with the Board to help the industry realise its full revenue potential and further deepen our links within the entertainment sector,” concludes Parodi.

MEF Initiatives launched during 2004/5 include: Communities Initiative, DRM Initiative, Subscription Services Code of Conduct and German Ringtone Chart launch.

Key new initiatives in 2005/2006:

Content Portability Initiative – to recommend a best practice guide for music and games content owners and resellers that enables consumers to transfer or retrieve purchased content when a device is lost or replaced.

Mobile Education Initiative – establishes a panel of expert speakers to proactively educate company executives about the mobile entertainment sector, targeting key areas of the entertainment business.

New members since AGM 2004:
AG Interactive
Materna Information & Communications
Arvato Mobile
Medialive
Best Buy
Melodeo
Countdown Media
MoMedia International
Digital World Services
Monstermob
DX3 Technologies
Que Pasa
Embience
Sanctuary
Entriq
Siemens Acceleration in Communications
Ericsson
Sony BMG
Glu Mobile
Sony Net Services
I-Deal
United Fun Traders
Info2cell
Verisign
Intent Media-Mobile Entertainment
Victoria Real
Jamba!
Warner Music Group
Jumbuck Entertainment
Wireless Information Network
Lucent Technologies
Zandan

For more information visit: www.m-e-f.org.

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