msmobiles.com - Cellular News - T-Mobile extends offering in mobile music area

T-Mobile extends offering in mobile music area
January 20, 2005;
Not ringtones, not logos and not wallpapers, not games too, but mobile music is nowadays the hottest business area for cellular network operators!

- The Black Eyed Peas Launch European Tour with Sponsors T-Mobile and Motorola

- European tour will debut new songs from their forthcoming album "Monkey Business"

- Continuation of exclusive marketing alliance with T-Mobile and Motorola

- Pre-loaded Black Eyed Peas material with Motorola E398 phone

- The Black Eyed Peas special music package consisting of Mobile Jukebox music tracks, Realtones, Caller Tunes, wallpapers, logos

On the brink of their fourth album release, the recently four times Grammy nominated The Black Eyed Peas are kicking off their latest European Tour on January 23rd in Frankfurt (Offenbach). The tour is a continuation of an exclusive marketing alliance with T-Mobile and Motorola launched in October 2004 and features six more dates across Europe. Already a multi-platinum selling band with global hits such as "Shut up," "Where Is the Love?" and "Let’s Get It Started," The Black Eyed Peas will be giving fans a sneak peak at new material from their new album "Monkey Business."

In October 2004, T-Mobile and Motorola announced a first of its kind alliance with The Black Eyed Peas to bring fans a series of new wireless, on-line and radio promotions while making their music available throughout Europe on T-Mobile’s mobile music services. Fans can participate in competitions such as winning concert tickets when purchasing a Motorola E398, an exclusive opportunity to be among the first to hear new material from the band and win a chance to see them perform live on a US TV show. The alliance established The Black Eyed Peas as the first group in Europe to take full advantage of the benefits of mobile music and highlights the new territory both the music and telecom industries are forging.

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