msmobiles.com - Cellular News - Visto closes in on $11 billion mobile email market

Visto closes in on $11 billion mobile email market
January 06, 2005;
2005 is the year of mass mobile mail capability

Breakthrough mobile email specialist Visto Corporation expects its Visto Mobile 5.0 platform to own a significant slice of the mobile mail and messaging management market by 2007.

Business Technology research firm Strategy Analytics puts the value of the mobile email market – services and equipment – at $11 billion by 2007. Additional research by Visto has identified a potential user base of some 58 million business users by the same date - with Western Europe showing 10.3 million alone.

Targeting 10 million users by 2007, Visto intends to surpass the total subscriber base of RIM’s niche market Blackberry® handset during 2005 as CEO Brian Bogosian plans for mass market adoption of the Visto application by supporting a wide range of devices and the strategy of an operator-based sales network.

Because of its ability to support any device on any operating system, and its compatibility with popular PC services such as Microsoft Outlook, Visto’s mobile email offering extends an extra level of push-enabled mobile connectivity by providing not only constant access to email, but also continuous, automatic synchronisation of personal contact and calendar details.

Brian Bogosian said: “Mobile email is following the now traditional route to application acceptance – expensive solutions for early adopters succeeded by cost-effective, simple and efficient solutions for the mass market. Visto leads with the latter. Our device and network-agnostic approach to mobile email and personal information management removes the device-specific cost constraints and delivers a sophisticated and secure solution that is within reach of all mobile users.”

Visto’s real-time push email and PIM capability supports users ranging from globe-trotting international businessmen to small and medium sized enterprises, SoHo workers, and general consumers. Visto’s solution supports corporate enterprises using Microsoft Exchange or Lotus Domino, and individuals using ISP- based email services.

Visto Mobile 5.0 allows wireless operators to offer an unrivalled user experience to the mass mobile email market, and is available for deployment across the broadest and deepest set of mobile devices and operating systems. Visto currently has deals in place with network operators in Europe, the USA, Canada and Asia, and is supporting a global subscriber base of more than 250,000 users.

For more information, visit www.visto.com.

Back to other news index