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T-Mobile in a quest for stronger brand
December 03, 2004;
One way to achieve stronger brand recognition for cellular network operators is to release Microsoft powered cell phones under their own brand. Another way is to hire people who will work on brand build-up.

- Ulli Gritzuhn new Chief Marketing Officer (CMO) of T-Mobile International

- "T-Mobile is gaining a marketing expert with many years of international experience"

Ulli Gritzuhn is the new Chief Marketing Officer (CMO) of T-Mobile International. The Supervisory Board of the company has appointed him to this position with immediate effect. With this step, Gritzuhn will succeed Nikesh Arora, who left T-Mobile in September at his own request.

René Obermann, CEO T-Mobile International: "With Ulli Gritzuhn, T-Mobile is gaining a marketing expert with many years of international experience. He is bringing with him the necessary tools to give the company the impulse required at this extremely important market stage."

At T-Mobile, the 42-year-old is responsible for the marketing activities of the T-Mobile Group. His focal areas include the consistent further build-up of the brand, product development, market and brand communication and sponsoring.

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