msmobiles.com - Cellular News - Warner Bros. Online and T-Mobile International get cozy with each other

Warner Bros. Online and T-Mobile International get cozy with each other
November 08, 2004;
Just imagine: branded wireless games! How can small game developers, who don't have money to pay for such brands as "Scooby-Doo", "Harry Potter", etc, compete with T-Mobile? They can't!

Warner Bros. Online and T-Mobile International have signed a wireless distribution deal that brings iconic Warner Bros. Entertainment brands as well as current information on upcoming properties to T-Mobile customers throughout Europe. The deal sees both companies working together for the first time and covers the U.K., Germany, Austria, the Czech Republic, Netherlands, Croatia, Hungary, Poland, and Slovakia, making Warner Bros. Online’s wireless content available to and additional 64 million customers.

Initially, Warner Bros. Online is providing T-Mobile customers with games, wallpapers, screensavers, and other mobile applications based on its popular brands, including Catwoman, Looney Tunes, Scooby-Doo, Harry Potter, and DC Comics. Content will also be added around new property releases as well.

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