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This event will also feature: Pre-conference Interactive Workshop
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Monday 15th November
Pre-conference workshop:
Delivering innovative mobile applications with Java - Revenue generating opportunities for content providers, enterprises and network operators
Led by: Pamir Gelenbe, Director and Co-Founder, FlyTxt
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DELEGATE REGISTRATION
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Places at this event are strictly limited so BOOK YOUR PLACE NOW.
To make a booking on this event, please contact me via phone or email. Book early to secure a place.

- PRICING -

Attend the:
2 Day conference with interactive workshop - ONLY GBP1600 plus VAT
2 Day conference - ONLY GBP1299 plus VAT
Workshop only - ONLY GBP650 plus VAT

- BOOKINGS -

Booking is easy, simply contact Joe Stone on:

Telephone: +44 (0)20 8767 6711
Fax: +44 (0)20 8767 5001
Terms and conditions apply - see below
Email: mailto:Joe.stone@visiongain.com

Please find below the conference agenda. To book your place at simply
give me a quick ring or email me stating whether you require a single place or a group booking.
I look forward to hearing from you soon.

Regards,

Joe Stone
Account Manager
Visiongain b2b Conferences
Tel: +44 (0) 20 8767 6711
mailto:Joe.stone@visiongain.com

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FULL CONFERENCE AGENDA
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Day 1
Tuesday 16th November
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Conference chairman day 1
Nick Hunn, Managing Director, TDK Systems

9:10    Opening remarks by the chair

9:20    OPENING KEYNOTE
Maximising the opportunities of Java in wireless
- Technical developments of Java products: improvements of MIPD 2.0 and what is coming next
- Developing applications for mobile devices: not only games!
- Enabling varied and targeted content for operators
- Implementing richer and more flexible device environments
- Java's place in the wireless market: partnerships along the value chain
- Where does the future lie: integration or competition?
Vaughan Denny, Business Development Manager, EMEA Wireless Solution Group
Sun Microsystems

JAVA'S PLACE IN THE WIRELESS VALUE CHAIN

10:00   Examining each player's role in the mobile Java applications value chain
- The respective roles of operators, device manufacturers, development platforms, operating systems, applications developers
- Addressing the need for collaboration between industry leaders to encourage innovation
- Encouraging developers to create quality applications: the role of the device manufacturer
- Assessing Sun Microsystem's actions in supporting the developers community
- Solutions to improve the wireless applications environment
Dirk Sancken, Senior Product Manager Mobile Phones
Siemens Mobile

10:35   Examining Java's partnerships with mobile operators
- Java's role in developing revenue-generating content for operators
- Examining the opportunities in Java content and what is going to drive the market
- Balancing the benefits and challenges of Java portal for operators
- Comparing the Java offer with its competitors
- Renewing the relation between the operator and Java: adapting to a model where the operator manages the portal
Davide Pisano, Marketing Wind Mobile Consumer
WIND Telecomunicazioni

11:10   Coffee

IMPLEMENTING JAVA: PERFORMANCE, STANDARDS AND CERTIFICATION ISSUES

11:30   Interoperability: Java's position in the next generation mobile environment
- Examining the issues in interoperability in GSM
- Is Java ready for new generation networks: CDMA, EDGE
- Enabling Java applications on all operating systems and devices
- Facilitating applications developments for content provider and operators
- Bringing new applications to the end-user in a cost efficient way
Andy Bush, Director of Business Development
SavaJe

12:05   Examining how BREW can complement Java technology
- How does BREW technology compete with Java?
- The developers' community's views on BREW and Java: how do they use the two technologies?
- Using BREW to adapt Java to CDMA  networks
- Benefits for operators and customers to offer both Java and BREW on mobile devices
- Anticipating how Java and BREW will co-exist in the future
Jan Lezny, Senior Director of BREW Developer and OEM Relations
Qualcomm Internet Services

12:40   Lunch

13:50   Symbian's Java strategy: enabling the emerging market for advanced consumer services
- Assessing the technology and market benefits of using Java
- The evolution of Java technology on Symbian OS
- Facilitating the provision of revenue-generating applications
- Future opportunities for wireless Java: what technology is needed and when it will be available
Jonathan Allin, Strategic Product Manager for Java
Symbian

14:25   Unifying testing and certification of Java applications for mobile handsets
- Understanding the need for unified testing criteria
- Improving the applications development process to ease market growth
- Bringing together industry leaders to develop a common approach to testing
- The Java Verified Programme and the Unified Testing Initiative: how it works and achievements so far
- Benefits of standardised certification for the wireless sector
Mala Chandra, VP and Director, Client Architecture and Applications
Motorola

15:00   Coffee

15:20   Standardising the Java API Platform for Mobile Devices
-  The role of the Java Community Process: who can get involved and what benefits can it bring?
- Examining the evolution of Java standards
- Enabling consumers to customise and personalise their mobile devices with their favourite applications
- Enhancing the device manufacturer's role in content development: the Forum Nokia
- Solutions to avoid future fragmentation of Java
Amit Patel, Director, Java Market Development
Nokia

16:05   Examining Java's technical performance
- The performance of programs written in the Java language: how does it fare in wireless
- How Java's performance impacts on operators, content providers and end-users
- Optimising Java performance: what are the tools and how do they work?
- Embedded virtual machine or hardware acceleration
Andrew Halley, Applications and Open Platforms Manager
TTPCom

16:40   Close of day 1

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Day 2
Wednesday 17th November
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Conference chairman day 2
Alan Newman, Technology consultant, Sensible Development (confirmed)

9:10    Opening remarks by chairman

9:20    Java strategy on i-mode service at Bouygues Telecom
- Packaging services to maximise Java's role as an enabler for increased data ARPU: developing the right content offer and billing strategy
- Examining the respective roles of operators and content providers to ensure revenues with Java applications
- DoJa technology to develop content: how it works and the benefits for operators, developers and end-users
- Future opportunities with DoJa to enable more sophisticated Java applications: stand-by screen applications, 3D support, QVGA screens support, Sprite and Gaming API, SMS API
- Integrating DoJa with other standards to maximise the offer: future opportunities with MIDP and JTWI
Cedric Nicolas, Mobile Multimedia and i-mode Expertise and Roadmap manager
Bouygues Telecom

DEVELOPING INNOVATIVE CONTENT WITH JAVA

10:00   Developing and marketing new Java applications to maximise revenues
- Understanding customers needs in terms of mobile applications
- Java's user interface customisation and the opportunities it creates
- Business, news, entertainment: what are the opportunities in terms of new applications?
- Marketing new applications to increase usage
- Billing strategies to maximise revenues for all players
David Leichner, VP Marketing
Cash-U

10:35   Maximising opportunities with branded applications and content using Java
- Understanding the benefits of branded applications for operators and devices manufacturers
- Java's user interface customisation and the opportunities it creates
- Developing and implementing a branded content offer with Java technology
- Increasing awareness of the opportunities created by Java for customers
- Offering targeted applications for varied customer uses
Brian Greasley, CEO
Digital Bridges

11:10   Coffee

11:30   Understanding consumer needs to provide a successful Java gaming offer
- Technical possibilities with Java: where is the limit for developers?
- Opportunities in next generation wireless games
- Finding the right balance with varied mobile games 'genres': branded games, action, sports, etc.
- The role of the publisher in the wireless gaming market: relations with Java and developers
- Adapting to next generation networks: how does Java work on 2.5G and 3G?
Kenny Mathers, Director of Product Management
Jamdat

12:05   Using Java to target the mobile business user
- Understanding the users needs from their mobile device
- Making the most of 'classic' content for business users
- Creating a Dynamic User Experience
- Innovating to provide targeted applications and services
- Improving the brand and generating increased revenues
Jim Brown, Vice President, Partnerships and Alliances
SurfKitchen

12:40   Lunch

13:50   Developers' panel discussion: leading innovation in Java development
- Discussing the advantages and disadvantages of using Java to develop mobile applications
- How to ensure standardisation to facilitate multi-platform developing?
- Technology improvements needed to encourage innovative development
- Looking at future opportunities in mobile content and applications
Panelists: - Martin De Jode, Java Developer Consultant, Symbian Developer Network
            - Jan Andresen, General Manager and Founder, Elkware
            - Jérémie Leroyer, Marketing Director, Index Europe

INTEGRATING JAVA TECHNOLOGY TO MOBILE DEVICES

14:25   Enhancing Java opportunities for mobile devices
- Integrating Java to wireless devices: how to make the most of it
- Providing a wide offer of Java-enabled devices to suit varied customer needs
- Partnering with operators to design new Java-enabled devices
- Working with developers to ensure a wide offer of applications
- Marketing strategies to maximise revenues from opportunities created by Java applications
Rikko Sakaguchi, SVP and Head of Products and Applications,
Sony Ericsson

15:00   Coffee

15:20   Designing Java device platforms to facilitate applications development
- Technology requirements to use Java on various operating systems
- The role of a Java Virtual Machine to develop applications for mobile devices
- Opportunities for innovative applications: what new content can be developed for mobile devices?
- Ensuring usability for the end-user
- Examining devices developments and how new applications opportunities will impact on the wireless market
Anne-Marie Larkin, CTO
Esmertec

15:55   Customising the user interface to facilitate new applications usage
- Tools for operators to use the UI to enable a greater choice for customers
- Operators, handset manufacturers, application developers, content providers: the Java user interface ecosystem
- Specific advantages of a Java approach to User interface
- Time to market: designing and implementing new UI faster
- Examining the various propositions for UI personalisation and what types of
customers they benefit
Philippe Silberzahn, CEO & co-founder
Digital Airways

16:30 Closing remarks by chairman