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Shortlist announced for the 1st MEF Mobile Entertainment Awards
May 25, 2004;
Interesting not only for developers of mobile games: learn what´s hot, what´s not in mobile entertainment.

The Mobile Entertainment Forum (MEF), the industry’s leading trade association, has announced the shortlist for its inaugural Mobile Entertainment Awards. The awards ceremony is at 6:00pm, June 2nd 2004 and is a key component of MEF’s 4’th annual event, the brand Mobile Entertainment Market, London (2-3rd June, Business Design Centre).

The shortlist for excellence in Mobile Entertainment awarded by the judging panel, is as follows:

MEF Best Contribution to Mobile Games 2004
Digital Bridges – Digital Bridges’ Premium Brand Java Retail Packs
Gameloft – Tom Clancy's Splinter Cell
Ideaworks3D – ‘N-Gage Arena’ – wireless gaming communities launch
IN-FUSIO – IN-FUSIO Mobile Games Services

MEF Best Contribution to Mobile Music 2004
Buongiorno Vitaminic – JukeBox
Chaoticom with Eurotel Praha – Eurotel Jukebox
MUSIWAVE – Pictones
Shazam Entertainment – Tagging Service

MEF Innovation Award 2004
Beactive, Produgues Interactivas – Sofia’s Diary
Ki-Bi Mobile Technologies represented by Icon mSolutions – “Ki-Bi”
Tira Wireless – Tira Jump
Whoosh Group with mBlox – Real-time play-along of quiz shows via SMS

A special recognition award elected by the board of the MEF will also be announced and the audience will get the chance to vote live by SMS for the category winner most deserving of the title MEF Best in Show 2004 (SMS vote, powered by Mobileway).

“The MEF Awards will have a big impact within the mobile entertainment industry itself by independently recognising creativity and success,” says Rimma Perelmuter, General Secretary, MEF. “Externally, it will promote the vitality and achievements of this vibrant industry which can only accelerate the integration of mobile entertainment with other parts of the media sector.”

The panel of judges for the inaugural MEF Mobile Entertainment Awards, is as follows:

Tim Green, Mobile Editor, MCV
Ajax Scott, Editor-in-Chief, MusicWeek
Jessica Sandin, Editorial Director, Baskerville
Justin Pearce, Features Editor, New Media Age
Jon Jordan, freelance journalist specialising in games
Neil McCartney, freelance journalist specialising in the convergence of technology and entertainment, writes for Variety, FT, etc.
Steve Mayall, Mobile Messaging Analyst, Baskerville

“I thoroughly enjoyed taking part in judging the awards,” said Neil McCartney, freelance journalist and Mobile Entertainment Awards judge. “I think the hardest part of the process was judging the relative merits of applications and technologies that occupy different positions in the mobile entertainment value-chain. And it should be even more interesting next year. The mobile entertainment sector is going to be a fascinating battleground. Content aggregators, games companies, record labels, musicians and mobile carriers will all be competing and co-operating simultaneously, trying to find business models that make sense in the increasingly important mobile entertainment space.”

For more information, please visit: www.mobileentertainmentforum.org.

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