msmobiles.com - Cellular News - Swisscom Mobile selects ChangingWorlds to deliver intelligent navigation and portal management for Vodafone live!

Swisscom Mobile selects ChangingWorlds to deliver intelligent navigation and portal management for Vodafone live!
May 25, 2004;
Cellular network operators like to offer their own mobile portals, rather than rely on already available ones - from the regular Internet.

Key Messages:

- ChangingWorlds today announced that leading Swiss mobile operator, Swisscom Mobile, has deployed the ClixSmart Intelligent Portal Platform for Portal Management and Intelligent Navigation on its Vodafone live! mobile portal.

- Swisscom Mobile will launch the Intelligent Navigation in October 2004. The Intelligent Navigation helps mobile users to navigate to relevant content faster by automatically adapting the structure of the mobile portal according to their behavioural patterns on the portal. This reduces what ChangingWorlds terms click-distance (TM) (the number of clicks to arrive at desired content).

- The deal with Swisscom Mobile also includes sophisticated portal management tools to effectively manage the feature rich, colour mobile portal.

- ClixSmart delivers the Swisscom Mobile Vodafone live! portal in four languages: German, French, Italian and English.

- Proven benefits of ClixSmart for mobile operators include increased revenue, increased mobile Internet usage and a vastly improved user experience.

ChangingWorlds, provider of the leading ClixSmart Intelligent Portal Platform for mobile operators, today announced the signing of a major contract with Swisscom Mobile, the number one mobile operator in Switzerland with a 65% market share and over 3.7 million subscribers. Swisscom Mobile has chosen ChangingWorlds' ClixSmart Intelligent Portal Platform, to deliver intelligent, personalized mobile information services to its Vodafone live! customers in Switzerland.

With the ClixSmart Intelligent Portal Platform, Swisscom Mobile will implement ChangingWorlds patented intelligent navigation system over Vodafone live! to make it easier for its customers to access the mobile content and services most relevant to them. ChangingWorlds' intelligent navigation helps users to locate content on a mobile portal more efficiently, by effectively restructuring the portal in response to their access patterns. Sites and services accessed regularly by a user are actively promoted to higher positions within the portal and, over time, the structure of the portal will adapt to the usage patterns of each individual user.

The ClixSmart Intelligent Portal Platform also delivers sophisticated colour portal management functionality to Swisscom Mobile. This enables Swisscom Mobile's portal editors to rapidly update and publish to the Vodafone live! mobile portal. With ClixSmart, Swisscom Mobile can now efficiently maintain its leading edge, feature rich Vodafone live! portal and benefit from a reduction in administration overhead and increased quality and productivity levels. The contract with Swisscom Mobile also includes the provision of ClixSmart Update Manager to provide the ability to automatically monitor and manage multiple portal updates.

Moreover, ClixSmart caters for Swisscom Mobile's multi-lingual requirements. Due to Switzerland's geographical location and cultural diversity, language varies from area to area. It is therefore vitally important that Swisscom Mobile's Vodafone live! caters for all local languages. ClixSmart delivers the Swisscom Mobile Vodafone live! portal in four languages: German, French, Italian and English. The ClixSmart Intelligent Portal Platform enables multi-lingual portals to be built and deployed rapidly, and (when used in conjunction with ClixSmart Navigator), allows operators to configure the personalization parameters of the portal and of individual menu items. All Switzerland's languages are supported and it is possible to switch between languages when creating menus, content pages and links.

Also speaking today, Luke Conroy, CEO of ChangingWorlds said, "This deployment of the ClixSmart Intelligent Portal Platform will enable Swisscom Mobile to grow data revenues from its customer base. While it is a strong requirement for mobile operators to aggregate content and brand it, it is essential that it be made readily available to the end-user in an intelligent, personalized and relevant manner. ClixSmart ultimately leads to a 'sticky' mobile portal that will enhance customer satisfaction and loyalty resulting in greater mobile data usage and revenues for the operator. We are delighted to work with the most progressive and innovative operator in Switzerland and to help Swisscom Mobile to continue to deliver innovative services to its customers."

For more info visit www.changingworlds.com.

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