msmobiles.com - Cellular News - Destiny and Cobra take Marketing into the Digital Age

Destiny and Cobra take Marketing into the Digital Age
May 11, 2004;
Anoto - Digital Pen and Digital Paper !!!

Destiny Wireless plc is now the world leader in the delivery of Digital Pen & Paper ("DP&P") technology using Anoto - functionality to the business to business market. Destiny has signed the largest order for DP&P solutions to date, in the world, with a global leader in face-to-face marketing " The Cobra Group. The order value in this ground breaking contract is worth over GBP2m and is for a minimum of 5000 Digital Pens.

Currently face-to-face selling processes involve vast amounts of paperwork, which need to be delivered to back office systems through a fax or scanner (often having to be scanned in many different locations) to be processed. Destiny's DP&P solution offers the opportunity to hugely reduce lead times from the capture of important sales data and customer orders, to the processing and translation of hand written forms to data files.

This real time solution, using Anoto functionality, allows marketing data and sales orders to be presented much quicker to Cobra's clients, which in turn allows their client to react quickly to fulfil their customer requirements.

"Destiny carried out a pilot of the scheme and we found that DP&P technology provided massive savings in time and costs and increased sales by 10-15%. The Digital Pen gave the Sales Team a boost, making the team feel more confident in their role using a new technology. Minimal training was required to use the Digital Pens and the team were able to use the device as a - talking point" in the sales process. We are very excited about this deal as we can see the impact this will have on our own business and that of our clients", (Paul Sanderson - Chief Operating Officer, The Cobra Group).

Destiny has agreed to work exclusively with Cobra to market and sell Destiny's Digital Pen and Paper technology and services in the business arena of face-to-face marketing and direct sales on a global basis!

"Through the deal with Cobra, Destiny's position as the world leader in the delivery of Digital Pen and Paper to the business world is enhanced. The technology is set to become as big as the mobile phone phenomena, as the utilisation of Anoto functionality is so simple and the cost and time benefits of DP&P are enormous. Destiny are excited to team up with Cobra and together we will continue to innovate in order to lead the market in this exciting business arena, (Edward Belgeonne - Chief Executive Officer, Destiny Wireless plc).

For further information please visit www.destinywireless.co.uk .

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