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Microsoft Smartphone Product Placements in bloggosphere November 07, 2004 [General] | By Edward J. R. Look Ma -- No Hands! Yesterday bloggerCon III (2004) conference ended in USA, where American bloggers were indulging themselves in their self-importance. Interestingly we have spotted that favorite smartphone of American bloggers is Audiovox STM 5600 (powered by Microsoft Smartphone software!): 
This conference was not some 'open forum of bloggers' but just a rather small scale event organized by Dave Winer from Scripting News - a guy who claims to be inventor of RSS feeds. In one of companies that Dave Winer owned once upon a time Robert Scoble was working. Now however Robert Scoble works for Microsoft (rscoble@microsoft.com), where his job is blogging (or as Microsoft calls it "evengalizing Microsoft products in bloggosphere"). Robert Scoble was therefore present at bloggerCon III too (Microsoft pays, so who cares?): 
... where he was trying to pretend to be a blogger, while in fact he is employed by Microsoft to do blogging as his main job! His attempts to make "Product Placements" of Microsoft products in various parts of bloggosphere are quite lame generally and usually end with "shut up, Scobleizer!". However he managed to mention his Audiovox STM 5600 in various Podcasts (the latest fad of bloggosphere, where MP3 talk programs are included in RSS feeds as enclosures) and he is also parading with his Audiovox STM 5600 and showing it off, and comparing to other devices (here: Scoble is proving superiority of Microsoft Smartphone with regard to Nokia smartphone powered by Symbian): 
Robert Scoble doesn't work for Windows Mobile division of Microsoft but nonetheless he manages to do some quite successful product placement of Microsoft Smartphone! Windows Mobile division of Microsoft is quite poorly represented in bloggosphere however - there is Windows Mobile team blog out there, but it is not regularly updated, and in fact it has being updated very rarely and is not personal (good blogs are very personal, so that readers can better relate to the blogger and to the message that given blogger would like to convey - "group blogs" really suck and have no chances to succeed). Yes, there are nowadays thousands of bloggers - Microsoft employees - who apart from their day job at Microsoft are blogging, and there are also full-time bloggers paid by Microsoft as above mentioned Robert Scoble, but Windows Mobile division of Microsoft is still very weak in this respect: no personal blogs there, that would be interesting and regularly updated and thus no major presence of such blogs in the bloggosphere ... And if you think that all bloggers don't use Microsoft products (but just products made by Apple [classy bloggers] or Linux [poor bloggers]), then think twice: not only above mentioned Microsoft Smartphone is visible but also Dave Winer himself - the organizer of this whole bloggerCon conference is using Windows XP in his computers, not Mac OS X from Apple, not Linux! PS. if you, after reading above, still don't know what is this "bloggosphere" and what is this blogging about, then never mind: 99% of bloggers in USA wanted Kerry to win elections but in fact they failed badly and the bitter truth has been revealed: bloggers doesn't matter. Good old marketing is what matters most! That's why for a reason Nokia spends hundreds of millions of dollars yearly on marketing of Symbian phones and gets 90% global market share, while Microsoft spents just around 100 000 dolars yearly for their Windows MVPs (who usually are bloggers too) and Microsoft cellphones still struggle to get 5% market share (in USA Microsoft cellphones are number 3, after Symbian and after Palm Treo...)...  Post your comment (free registration is required to post, but if you register you can edit your posts later) [ 12 Comments ]
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