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We will we will rock you : meet T-Mobile SDA Music - the Apple iPod killer + Nokia killer in one September 14, 2004 [MS Smartphone] | By Edward J. R. It changes everything. "T-Mobile SDA Music" smartphone is coming to the market in 2 months (in November 2004) and it will change how we perceive smartphones: 
Standard business model of cell phone industry was such: big brand handset manufacturer, like Nokia for example, delivers handsets branded by itself to cellular network operators, that have no big say how these handsets look like. This big handset manufacturer also is spending millions of marketing money on promoting this handset and on promoting of its own brand, not brand of the operator - and operator is being treated like a dummy pipe - a distributor that should sell lame but over-marketed products of big brand handset vendor. Operator loses because end customers feel connected more to the handset vendor and are more susceptible to switching to another operator. End customer loses because millions spent on marketing, will not go to R&D (research and develpment) but instead will be just strengthening brand of the handset vendor. T-Mobile SDA Music shows that new business model of cell phone industry is superior: business model, where the biggest (and the best) software producer on this planet - Microsoft - delivers operating system and the platform software, and both operator and hardware manufacturers can concentrate on their own strengths. Here are some highlights and related information about T-Mobile SDA Music - a smartphone that will rock you, both methaphorically and literally:
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